Dear all,

JOI began as an idea that took root many years ago. Today, I am filled with profound contentment and gratitude as we JOI-fully announce our official launch.

To those who graced our launch event with your presence, thank you so very much. You illuminated the room and added sparkle to the occasion; celebrating with all of you was an absolute dream come true.

Special thank you to Chloe Siao for curation of the setting and Izzy Nesci for helping with the execution, as well as to Kiran Ravi and Tyler Nguyen for the music and entertainment. Thank you to From Lucie for the exquisite cake and to Rice Blossoms for the Korean treats that were almost too pretty to eat.

Extra special thank you to Isabelle Seiler for being the creative force that you are. I feel so fortunate to have collaborated and presented these projects with you.

Words fail to express how grateful I am for all of your support. As we embark on this new chapter, I am filled with excitement for what lies ahead.

Yours,

Josephine Choe, Founder and Creative Director